What is a logo? What is its purpose? Should it reflect what you do? Not necessarily.

Fundamentally, a logo is simply a memorable icon or device that will enable your customers to know that it is you they are dealing with. It’s something that provides you with an identity to build a lasting trust in the products or services you provide to those customers and should be used to promote the ethos and principles of your business.

How you create and build that trust in your brand after you have your logo, is arguably more important. For these reasons, a good logo is essential - but it is also only the beginning…

Almost all of the logos on this page are in use. Some where rejected by the client when they chose another option I had presented, but I won’t hold that against them!