Sean Graham Bookmakers have been a client of mine since 1996. In that time, the betting industry has changed beyond all recognition. No longer are bookies shops little spaces frequented by men in cloth caps with nicotine-stained fingers. Modern betting shops are very much customer focused and cater for a wide range of people including more and more women. Sean Graham trusted me with helping bring them into the 21st century and I have just completed the total refit and modernisation of all 30 of their shops using state of the art illuminated signage and bespoke, high quality printed vinyl, which utilises my photography and graphic design. The total spend (in signage and graphics only) over the last couple of years updating the shops, is well in excess of £250,000.
All customer facing communication is designed by myself and includes, shop posters, in-shop screens and their annual Cheltenham Preview Night that takes place in the Europa Hotel a week before the Cheltenham Festival begins.
"Michael has been our designer and photographer for almost 20 years. During that time, he has helped us through a major transition in the way betting shops look and feel and is solely responsible for the amazing graphics and photos on display in all our shops."
Gareth Graham, Managing Director, Sean Graham Bookmakers.
“I have worked closely with Michael Walsh and benefitted from his professionalism and expertise for a considerable number of years. Put simply, if he wasn’t good at his job, he wouldn’t have been doing work for us for so long.”
Chris Deery, General Manager, Sean Graham Bookmakers.