Marketing oneself to some of the creative design and advertising agencies throughout the country can be a tedious process unless you can find a unique and memorable way to get creative directors and studio managers to look at your work and remember it.
During a marketing campaign to a number of chosen agencies in Ireland, I commissioned this little tin box to be made and screen printed with the enticing words on the front. Upon opening the box, inside was a branded USB flash key, containing some relevant recent photography saved as a PDF booklet.
The feedback I received from most agencies I sent out to was fantastic and resulted in me collaborating on some great projects with the agencies. Job done!
It really was an honour to be trusted with the design of the Belfast Underground Records logo and identity. There's been a record shop at the same premises for over 25 years, starting way back with the original and infamous 'Underground' label that promoted and ran the Hellraiser and Vengeance raves in the early 90's.
Gary Dillon decided he was to reopen a vinyl record (yes young people, a real thing you can touch and hold!) shop and needed a strong visual identity that could be applied to everything from website, shop signage, record label and clothing merchandise.
This was the chosen solution out of a number of different ideas I presented to him. I handled the design and overseen the manufacture and fitting of the shop signage and with the help of some key staff (yes you, Skipper) we managed to turn an empty shell into a fully functional record shop in less than three weeks!!
Exterior shop signage was orange dibond fascia with machine cut 20mm Foamex, layered and fixed to the dibond. The orange colour theme was carried through onto a feature wall behind the counter.
I wish Dilly and the team all the best for the future.
Sean Graham Bookmakers have been a client of mine since 1996. In that time, the betting industry has changed beyond all recognition. No longer are bookies shops little spaces frequented by men in cloth caps with nicotine-stained fingers. Modern betting shops are very much customer focused and cater for a wide range of people including more and more women. Sean Graham trusted me with helping bring them into the 21st century and I have just completed the total refit and modernisation of all 30 of their shops using state of the art illuminated signage and bespoke, high quality printed vinyl, which utilises my photography and graphic design. The total spend (in signage and graphics only) over the last couple of years updating the shops, is well in excess of £250,000.
All customer facing communication is designed by myself and includes, shop posters, in-shop screens and their annual Cheltenham Preview Night that takes place in the Europa Hotel a week before the Cheltenham Festival begins.
"Michael has been our designer and photographer for almost 20 years. During that time, he has helped us through a major transition in the way betting shops look and feel and is solely responsible for the amazing graphics and photos on display in all our shops."
Gareth Graham, Managing Director, Sean Graham Bookmakers.
“I have worked closely with Michael Walsh and benefitted from his professionalism and expertise for a considerable number of years. Put simply, if he wasn’t good at his job, he wouldn’t have been doing work for us for so long.”
Chris Deery, General Manager, Sean Graham Bookmakers.
Pure Running owner Michael Jenkins, asked me to design a new brand that was aimed at runners and athletes. The brief was simple; create a logo and identity that could be developed into a brand that could compete with the market leaders, Nike and Asics.
The logo represents the 8 lanes on a running track and also forms a 'P' in the negative space at the top of the 4 swishes. The tagline 'Nothing Else Matters' signifies a runners mentality when lost in the race.
My photograph of Mount Errigal in Donegal has a special significance to Michael and it is used throughout the branding to emphasise the vast open spaces sometimes covered by trail runners.
The new identity was rolled out across shop signage, website, exhibition graphics, outdoor advertising, plastic bags and clothing apparel a few months later. Pure Running is situated in Belfast city centre and a trusted source of all things running.
Belfast restauranteur Colm O'Hare has run a number of successful eateries and coffee shops throughout Ireland. One of his well known brands was Belfast city centre sandwich emporium Grüb. Colm and I have worked together on branding and developing his ideas. I designed and was responsible for the Grüb brand identity, from the initial logo, shop design, signage, customer literature, paper bags, staff wear, website and all aspects of advertising.
The hugely successful Belfast shop lead to an even more successful shop in Dublin city centre.
Cloud9 Studios is a state-of-the-art music recording studio based in Queen Street Belfast. They asked me to design a logo and identity that could be developed into a recognisable brand. The initial logo was followed up with the design and print of an A5 brochure and production of external signage. All photography for the brochure and website was also carried out by myself.
This is an old business card of mine. When you look at it, the card is totally black. Only when viewed at an angle to the light do the words become apparent. The paper stock was an extremely tactile black board, with a smooth rubbery feel, called 'Curious Skin' and the print process was die-cut UV ink. My favourite card ever!!
Spekdrum is a Belfast based, underground electronic music clubbing brand. They put on after hours electronic music parties at various locations around Belfast and Northern Ireland.
After winning consecutive Irish Premiership titles in 2013 and 2014, Cliftonville commissioned me to produce a graphic installation in the McAlery Stand at their home ground Solitude. The wall vinyl was designed using two of my photos from previous seasons and printed an applied directly to the walls.
To celebrate the history of Ireland's oldest football club, I designed and produced 10 'History Boards' detailing some highlights in the clubs proud history. These were printed onto foamex board and applied to the walls leading up to the boardroom and directors box in the McAlery stand.
"Having worked with Michael on a number of projects, I've always found him creative, effective and practical in his designs. Always willing to go that extra mile to create maximum effect. The picture he captured of the team line-ups at Celtic Park at the UEFA Champions League match, will live with our club forever, and he was the only photographer to see such an iconic image develop."
Gerard Lawlor, Chairman, Cliftonville FC.
Belfast based electronic music label Division Music, asked me to design a new logo that could be developed and applied to a range of items such as record sleeves and flyers.
A5 booklet designed and produced to help sell advertising space on the company's tour buses. All research, photography and design was carried out over a 6 week period in 2014.
Record sleeve designs for Belfast based musician Robert Brown, aka Circuit 21.
Local property developer, Bushview Developments, asked me to design a brochure to help market a new apartment block in Bushmills, Co. Antrim. The job included all photography from the surrounding area.
Design and identity of a double CD created for NIMIC and featuring the best of Northern Ireland music talent, to be used as promotional material at the annual SXSW music conference in Texas USA.
Design and print of A5 tri-fold leaflet for Belfast electrician GB Electrical.
After completing each shoot for Mexx, I was asked to design a range of press adverts and window display posters using the chosen photography. These posters appeared in every shop window in all branches and the press adverts were for general newspaper and magazine advertising campaigns.
The result was increased footfall at each of their retail stores across Ireland.
Cliftonville's main sponsor Sean Graham, commissioned me to produce two posters to commemorate Cliftonville's historic clash with Glasgow Celtic in the UEFA Champions League. The A2 sized posters were limited to 1000 prints each and sold out within a few days, raising well received cash for the Cliftonville Football Development Centre.
Ross Masterson is a well known personal trainer. He has just opened a brand new gym specialising in strength and conditioning. He wanted a logo and identity that would work efficiently on sportswear and across all brand communication.
New branding and initial identity for Morrissey Property Consultants.
The Mourne Monster is a half marathon series that is due to start in 2016. The logo is made of two 'M' shapes, shaped like mountain peaks, and given some eyes to make it look like a monster. This brand is still in development.
This logo was designed for a new Belfast based clothing company that will specialise in weather proof garments aimed at Triathlon competitors and outdoor trail runners.
The graphic design page of Belfast graphic designer, Michael Walsh.
Poster design for Ann & Harry stage play.
Design and full vehicle wrap for Pure Class Fitness.
New logo and identity for Belfast's biggest black taxi company.
Anna McAvoy was getting married to fiancé David in Spain and wanted a unique and quirky wedding get information pack created. I designed and printed a folder containing the invitation, travel and hotel information and maps to the venue in southern Spain.
A new logo for share trading software, Waverunner.
A new logo and office signage for Belfast law firm Finucane Toner.
A new logo for one of Ireland's biggest scaffolding companies, K2.
A new logo and PR photographs for CD (Conac Devlin) Speakers.
Lisburn based signage manufacturers New Direction, were having difficulty finding their way in the search for a new logo. It wasn't long before I showed them the way...
The chosen branding was then applied to the front of their factory and bespoke business cards using UV ink were printed. Embroidered workwear for all staff were also produced.
A new logo and shop signage for Belfast restaurant, Ruby's Diner.
City Tours Belfast run a 'Game of Thrones' site seeing tour. They commissioned me to design and wrap their new tour vehicle. I used my photo of the 'Dark Hedges' in Co. Antrim (a location used in various GoT episodes) as well as some bespoke sword and shield illustrations to complete the project.
Photoshoot and graphic design of a set of Christmas window posters for retail brand Menarys. The printed posters were over 2 metres long and displayed on every branch in Ireland.
Design of a number of black taxis for Sean Graham bookmakers to commemorate Cliftonville FC playing Glasgow Celtic in the UEFA Champions League.
Another one of my old business cards. This was also printed onto a beautiful, black, rubbery feeling board, called 'Curious Skin'. The printing process was die-cut silver foil directly onto the board.
In a previous life, I was Managing Director of a small design studio in Belfast called Manila Guerilla. It was without doubt, the greatest company that ever existed in the history of the Universe. At least that's what myself and all the staff believed!!
The first business card had the Manila Guerilla logo machine cut from 2mm thick steel and then the office contact details were debossed into the metal. Each card was then personalised for each member of staff with a printed vinyl sticker that wrapped around the left edge of the card.
A purely indulgent card that really worked for us.
The second one was hand-made from Manila board and simply rubber stamped with the Manila Guerilla logo and finished with a wrap around sticky label.